Uncle Marco - The Story Behind our Brand


The Man, the Myth, the Legend. Our Founder...

Uncle Marco


Marco Vernazza is the founder of Aloe Attiva and best known to the Aloe Attiva team as “Uncle Marco” the man behind the magic. He was born in Genoa, Italy and he has always had a passion and curiosity for skincare. He began his career as an apprentice formulating vitamins behind the tablet press and is now a leading Italian skincare pioneer. Uncle Marco was determined to create the best skincare products and he believed the best way to do so was through trial and error. He tested out many different ingredients and combinations to find what he liked and in doing so has formulated some of the best skincare products around. 

Uncle Marco believed in clean skincare ingredients before it was cool! While studying these natural ingredients, he became fascinated with aloe vera. He loved aloe for its calming, soothing, and regenerative properties. He studied the aloe vera plant and found it to be one of the most trusted ingredients. This led aloe vera to become the main ingredient in our plant-based products at Aloe Attiva. Uncle Marco’s dedication and hard work has resulted in our company's success in creating the best aloe-powered and waterless skincare products on the market.  In addition to saving your skin, Uncle Marco and the Aloe Family are dedicated to saving the world, by partnering with Water.org to provide families across the world with access to safe water!