Aloe: The Plant of Immortality

April 29, 2021

Not to toot our own horn or anything...

but we think it’s *pretty cool* that our main ingredient is the most sustainably sourced natural ingredient, possibly, of all time.

Yeah... we're talking centuries of hopping on the aloe train.

Let's dive in.

The Aloe plant has been used for centuries for its incredible healing skincare benefits

and ability to grow in the harshest of climates. But why is it called The Plant of Immortality? Well it’s exactly that. This plant doesn’t quit.

It is harvested sustainably, as aloe farmers cut only portions of its stalks. The plant miraculously regrows its own stalks, therefore deeming it “immortal”. Not only is this “the plant that never dies”, but it also has natural properties to bring life back into our skin.

Thousands of years ago, this plant was used by Egyptian queens as it was said to be the “secret to beauty”, and you know what… we think they were onto something.

As we age, our skin loses 20-80% elasticity, due to a loss of collagen in our skin. Collagen keeps our skin firm and youthful. but when this protein decides to leave the picture, we’re left with our worst nightmare... That’s right.

Fine lines and… *shivers* ... wrinkles. 🥴

But, no need to fear. THE PLANT OF SKIN IMMORTALITY... IS HERE.

Aloe vera promotes the production of collagen back into the skin, essentially labeling this magical plant-juice as nature’s botox.

In our opinion, incorporating aloe based products into your skincare routine sounds like a no-brainer alternative to injecting your face with needles for hundreds, even thousands of dollars.

Between the skincare benefits of aloe and its sustainability behind its production, it’s no wonder why this ingredient has been the rage for thousands of years.