Most Skincare Contains 80-95% Water
Trust us, it’s true. Formulating with such a high level of water requires additional chemical thickeners and more preservatives that don't benefit your skin. Moreover, such a high level of water can be drying to skin. Bottom line: lots of water, very little good stuff.
Aloe Attiva Technology
We say no thank you to diluted skincare. We replace ordinary water with our proprietary, skin-loving, 4x boosted aloe-activated elixir, created from natural, sustainable aloe plants. Our elixir does two things: One, it calms, soothes, and hydrates skin—and that’s before we start building the rest of the formula. Two, the elixir acts as a catalyst in transporting effective ingredients into the skin.
Hello, Good Stuff
By pairing the aloe-activated elixir with potent ingredients like hyaluronic acid and plant-based collagen, we deliver all goodness. Plant-Powered, Clean, Cruelty-Free. We never formulate with SLS, SLES, Petroleum, GMOs, Animal Derivatives, Gluten, PEDs, EDTA, Synthetic Dyes or Parabens. We follow the European Union formulation guidelines, which ban over 1,300 ingredients (as opposed to U.S. guidelines which ban only 11).
Welcome to a Waterless Alternative.
In Depth: What Makes Our Aloe so Extraordinary?
If you have ever had a sunburn and applied fresh aloe on it, you understand the soothing, calming, cooling relief it provides. These powerful skin benefits derive from aloe’s cocktail of polysaccharides or complex sugars. A typical aloe plant contains 1,000 to 2,000 mg/kg polysaccharides, but our proprietary extraction technique (performed in a secret lab in Italy) yields a concentration of at least 6,617 mg/kg. Hence, it is 4x boosted. Our aloe is responsibly sourced from around the world and we accept nothing less than the highest quality.